Circle: A Case Study
Circle is a digital shopping and booking platform designed to streamline customer experiences in the post-COVID era. The Super App eliminates the need for multiple apps, offering a centralized, secure, and luxurious platform taht integrates all services, from seamless transactions to personalized shopping experiences.
Our product and I conducted a co-creation workshop, colloborating closely with clients and stakeholders to refine the problem. We validated our insights through user research, uncovering key pain points. The following information encapsulates findings from these methods, guiding us to establish a goal with 'How might we' statements. Subsequently, these culminated in the creation of a Minimum Viable Product (MVP) rapid prototype, poised for presentation to the client.
As this is only an MVP, we strategically prioritized key tasks to offer the client a snapshot of their potential product. Collaborating with the team, we crafted a prioritization matrix, deliberately deciding to focus on four crucial tasks for this phase: 1) Logging in and adding item to cart via the home page; 2) Booking and chatting a personal shopper on call; 3) Creating and managing registries; and 4) Adding an item to his/her covet list.
1. Logging in and adding item to cart via the home page
The user should be able to add his/her desired item to the cart by finding a recommended item on the home page, after logging in.
2. Booking and chatting a personal shopper on call
The user should be able to look for a specialized personal shopper to assist him/her in purchasing the desired product.
3. Creating and managing registries
The user should be able to create a registry and add products from the store to their wishlist.
4. Adding an item to covet list
If an item is not currently available for sale, but the user wishes to be notified upon its availability, they should have the option to upload a photo of their desired item to their covet list and be promptly informed when the item becomes available for sale.
So what now?
Upon receiving the client's approval for the app idea pitch, the subsequent phases will entail throrough auditing, an extensive site map development, and robust future-proofing of features. Anticipating the app's growth over time, we'll conduct more user testing sessions for each feature, ensuring a seamless experience to retain existing users and attract new ones. Additionally, increased collaboration with the engineering team will be necessary for addressing technicalities in our development process.
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